Born in a garage in 1985, Ultimate Direction sewed the first hydration waist-packs and handhelds three years before anyone else in the market. For the first time ever, our inventions allowed athletes to effectively carry fuel and hydration with them on the trails.
We asked top athletes to design and test the world’s best running hydration gear. In 2012, we launched this athlete-designer “vest” collaboration as our Signature Series®. Unlike the “pack” standard at the time, these new vests were lighter, fit closer, did not bounce, and stored essential gear up front.
We revolutionized the running industry again in 2019 when we launched Hydro Carry apparel that securely built water bottle storage into their design, providing a more comfortable way to carry the essentials on a run.